This is the ‘online’ era, where more and more people are using the power of the internet to get things done, and homeowners looking to sell their property are no different. Selling your house through the web is easy and quick. Moreover, you can gain a large pool of free information and services, such as value estimates and buyer clusters.

Most importantly, however, online selling allows you to get direct access to the buyer without the need for a middleman or an agent. This way, you can save up a significant amount of money in the form of agent fees and commission and keep a more substantial chunk of the sales proceeds. 

These benefits make online selling extremely tempting. However, you still need to know how to sell a home by owner using the internet’s power. By the end of this article, you will have answers.

1)    List Your Home on The Right Platforms

To advertise your house to potential buyers, you have to know where they are. Look up local listings to find the most popular real estate website in your region. Some websites will promote your property across numerous other websites for an additional charge. Sometimes, the wide circulation of listings might lead to data errors, so you need to be on the lookout for those. A widely promoted list containing inaccurate information is rather counterproductive, so you would not want that to happen.

You could also put up a classified ad on an advertising website. Several websites let you share an infinite amount of information and pictures without charging anything. Unsurprisingly, more and more sellers wanting to work without an agent are turning to these classified websites to list their property at a minimal cost. 

‘For sale by owner’ websites have excellent resources and offer a great deal of support to online property sellers. These platforms use their connections to link you with buyers collaborating with brokers and agents but will charge an agent’s commission for it.

2)    Consider Paying For ‘Priority’ Listings

Some sellers pay a fee to websites in exchange for heavily advertising their property. When people search for local sales, these ‘priority’ houses are the ones that consistently show up at the very top. Websites have their specific premium packages and services for sellers willing to spend money for additional promotions. If your budget allows, you could sign up for a priority listing and attract a more significant number of eyeballs.

3)    Create Your Website

For a few dollars, you can have your own online platform dedicated entirely to your property and its marketing. With a bit of smart content sharing and search engine maneuvering, you will increase your chances of landing a buyer all on your own.  

With a website that you own, you can share as many details about your property as you want, so make sure to do precisely that. Utilize a combination of text, pictures, and videos to make the website as informative and attractive as possible. Stress on what you think are your property’s main selling points but do not try to conceal any defects either. Recent renovations, such as roof, remodeled bathrooms, or a kitchen, should be specifically highlighted. 

Choose a URL that stands-out but is also simple. A random combination of letters and numbers will appear sketchy and will likely deter any genuine buyers.

4)    Pictures Are Key

Pictures are almost always the first thing that attracts a buyer’s attention and often prove to be the make-or-break factor. Photos decide the selling price of a house, and when or if it will sell. Before you photograph your house, make sure to put away any decorative items or other ornaments. The photographs must give a potential buyer the chance to really imagine themselves in your home, which will be hard with your personal belongings showing in the pictures. 

Moreover, the cleaner your house, the more appealing it would appear. It is always advisable to hire a professional photographer; compare a few listings online, and you will notice the stark contrast between professional and amateur photography jobs. Just remember that unless you have to compete and win against experienced and professional agents, and you need to give yourself every chance of coming out on top. 

Complement the pictures with detailed and descriptive captions. Once again, underline all the selling-points about your property, but be honest about any lacking.

5)    Use Social Networks

Do not underestimate the advertising potential of social networks. It is possible that your friend has a relative who has a colleague who might want to buy a house exactly like yours. Through social media platforms like Facebook, Instagram, Pinterest, and Twitter, you can let your extended connections know that you are in the search for a buyer.

Look for groups, accounts, and pages explicitly dedicated to real-estate trading. Owing to its broad reach, zero cost, and ease of use, social media has become an indispensable piece of artillery in any property seller’s arsenal.

6)    Do not Ignore Physical Factors

Although you are selling your home virtually, you would still need a buyer to be able to locate your house in the physical world. This is where fliers and yard signs come into play. These indications make it easy for a potential buyer to identify your property as the one they viewed online.

Moreover, if your area has any other for-sale houses, any buyer visiting those houses will also be able to notice a yard sign in front of your residence.